About DFH 

DFH Real Estate Ltd. (DFH) is one of southern Vancouver Island’s largest independent real estate companies. A recognized industry leader in all aspects of residential and commercial real estate, the company is highly regarded by the development community and epitomizes the concept of “full service”. Over the last 40 plus years, DFH has helped more families find homes in Victoria than any other firm and takes exceptional pride in being the Realtors for several generations of Victoria families. There are now over 150 licensed Realtors working under the DFH banner in offices covering Southern Vancouver Island.

One of the many reasons for DFH’s long-standing success is the adoption of the “Golden Rule” philosophy in dealing with its clients and the rest of the real estate community. The ongoing conduct of the realtors and real estate agents at DFH has cemented this widespread reputation for fair dealings at all levels. This includes the relationships with Realtors from other firms as well as the ongoing relationships with Sellers, Buyers. DFH Realtors understand that the cornerstone of their business is the underlying foundation of dealing with everyone they contact in the same fashion that they themselves would prefer to be dealt with. The premise is simple yet extremely effective and most of all, easily practiced. All policies are developed with the same philosophical foundation and are more than just reflections of the Real Estate Board or BC Real Estate Council Code of Ethics.

Most advertising and promotional programs are designed to maintain relationships with the community, existing clients and their circles of influence rather than attracting people off the street.

As a market leader, DFH embraces the changes to the industry and seeks to provide the most up to date tools to assist the Realtors in being the best resource a family can have in making the significant decision to buy or sell property. This is not only the fast emerging technologies available but also timely education and information. DFH continues to introduce the newest available technologies that assist Realtors in the day to day service of their clients. This has proven to provide a critical edge in a very active market where access to the latest information on listings etc. can make the difference

 

The real core strength of the DFH brand is our people and they continue to strive to be “the source” of real estate knowledge further adding even more value to that brand. Studies and focus group testing is done with the public and real estate professionals to ensure that DFH investments in our human resources results in DFH being top of mind with regard to “trust and integrity” which is the foundation of DFH’s “Gold Medal Service”

Our Philosophy

Our force of over 150 salespeople are united under a banner of common purpose: To Offer "Golden Rule" Service.

While individually driven to maximize the number of sales they make, our company obliges its sales force to ensure fair dealings between its agents and its clients. Our company has forged its reputation by attracting and keeping these like-minded salespeople.

Our company has a wider vision than that of simply a fair-dealing real estate agency. We see community involvement as the foundation of maintaining a solid, healthy business in the Greater Victoria area. It is not enough to make general statements of caring and concern for the communities in which we operate. Direct action by management and salespeople are the true measuring stick of commitment.